Buying jewelry for a loved one can be a stressful experience. Lessening the stress and allowing the buying experience to be a happy one can be very beneficial to both the buyer and the seller. This article gives you a multitude of methods to help you be more confident and less stressed when buying your jewelry.
When buying a diamond from a jeweler, make sure that you understand what kind of stone you are purchasing. Do not buy a stone based on seeing it against a black or dark background. This is a seller’s ploy to making it appear more attractive to your eye. You will get a truer view if you ook at it under magnification.
When buying diamonds, do not fall for the selling ploy of deceptive jewelry lighting. Many of these have quartz or halogen bulbs. The kinds of lights they emit can really make stones appear …